Evaluation Question 3: What kind of media institution might distribute your media product and why?

I believe that “Seymour International” should be the publishers for my music magazine. On research of the company I know that they have over 12% market share in magazine distribution and they don’t have many music magazines being published by them and so by publishing my music magazine they would be widening the types of magazines they publish giving them a higher percentage in their market share. Giving them a bigger name in their market and in long term increase their revenue possibly and increasing their audiences to those interested in the genre of magazine like mine being music. The more different types of magazines they publish will mean less competition from other publishers.

My magazine focusing on the music industry is so different than what “Seymour International” normally publishes might lead to other music magazines to look to them for publishing of their magazines as well increasing their popularity in the publishing industry.